Goa Airport, the sole airport in the state located in Dabolim and operates as a civil enclave in a military airbase named INS Hansa. It is 4 km from the nearest city Vasco da Gama, 23 km from Margao, and about 30 km from the state capital Panjim. This relatively small state is situated on the western coast of India, between the borders of Maharashtra and Karnataka, and is better known to the world as a former Portuguese enclave on Indian soil. Tourism is said to be the backbone of Goa’s economy.
It saw an annual traffic of travelers in 2019 growing at a rate of 18%. The growth rate of the traffic is one of the highest among airports in India. With the airport registering the highest number of chartered flights, it brings the meaning of affluent audiences to a whole new level. Goa Airport Advertising is the most ideal way for impressing audiences from the highest levels of the social and economic strata.
The state of Goa in India is famous for its beaches and places of worship, and tourism is its primary industry. Tourism is generally focused on the coastal areas of Goa. Foreign tourists, mostly from Europe, arrive in Goa in winter, whilst the summer and monsoon seasons see mainly Indian tourists.
About the city
Goa is a prosperous state situated in West India, though smallest state of India in terms of extension, but richest one in terms of GDP per capita. It was ranked the 'best placed State' by the "Eleventh Finance Commission" for its infrastructure and ranked on top for the 'best quality of life' in India by the National Commission on Population based on the 12 Indicators.
With its scenic coasts and plains and strong infrastructure, Goa is the number one tourist destination in the country, seeing a very high tourist movements from all over the country, and the world. The airport is the best place to attract large volumes of high spending tourists. The various types of tourism in Goa include Beach Tourism, Adventure Tourism, Wildlife Tourism, Medical Tourism, Pilgrimage Tourism, and Cultural Tourism.
Goa has the highest urban population with the percentage of people living in the urban areas being recorded at 49.76%. An urban population allows for unrestricted innovations in the advertising campaigns.
Goa being the richest state in the country has all the required facilities and infrastructure for fast industrial development. Being visible in Goa works wonders for your brand if you are looking for smooth operations and fast growth. The prominent industries in the area include tourism, hospitality, mining, pesticides, fertilizers, tyres, tubes, footwear, chemicals, pharmaceuticals, wheat products, textiles, and brewery products.
With the announcement of the various SEZ (Special Economic Zones) in Goa, the place is set to see higher industrial activity. Investing in Airport Advertising in Goa is investing in a place which is set to provide opportunities of high growth for your brand.
Airport Advertising Solutions
Billboards
Billboard advertising is effective for building brand awareness and broadcasting your business (or product or campaign) to as many people as possible. Billboards tend to have the highest number of views and impressions when compared to other marketing methods and the Implementation of a billboard ad provides effective reach and impact on viewers.
Backlit Translites
Backlit Translites are graphic displays that utilize a light source from behind the graphic to shine through the material and ink to make the printing illuminate .Specifically designed for low-light or nighttime exterior and interior advertisements, translites are naturally eye-catching
Overhead Gantry
Billboards which are fixed to an overhead structure and span a road are known as gantry billboards. A double-sided gantry billboard provides advertisers the option of communicating their brand message to either side of the traffic. The size, prominence and location of gantries make for impactful viewing experience.
Conveyer Belt
Conveyor or luggage belt is an innovative medium of engaging passengers' attention while they wait for their luggage to arrive. In an age where the medium is as important as the message, innovative advertising options like luggage belt helps a brand to creatively communicate with its target audience.The baggage claim area grabs eyeballs for premium brand positioning - an opportunity you can leverage to your advantage. Complementing innovativeness with effectiveness, luggage belt is an option that a marketer surely can't miss!
Product Displays
A product display box is placed especially to attract the attention of customers who pass through the particular location. A sample product is kept inside the box for display.
Since your product can be displayed , product display offers high visibility. Products can also be mounted on a small podium with an LCD continuously playing different TVCs.
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