Chennai Airport, is the largest TDI Airport Advertising Platform. The airport is the fourth busiest airport in India after Delhi, Mumbai and Bangalore, with a count of 18,362,215 travellers handled in the year 2017.
It is located about 15 kilometres southwest of the city centre and is the international and domestic gateway to the city which is referred to as the Detroit of South India.
Chennai Airport has some of the most in-demand sites in Airport Advertising in India. The innovative sites are spread over the airport, both in the indoors and outdoors of the terminal building. These attractive displays make your brand reach the viewers in an eye-catchy way, resulting in a better recall.
About the City
Chennai, is located on the Coromandel Coast off the Bay of Bengal. It is one of the biggest cultural, economic and educational centres of India.
The city is also recently rated as having the highest quality of life among Indian cities ahead of other three metros, making it to have a unique demography with people migrating in from all over India and the world.
Chennai is home to many top companies from various industries with 47 companies in the ET 500, the leading industries in Chennai include automobile, software services, medical tourism, hardware manufacturing, financial services, petrochemicals, textiles, and apparel. It accounts for 60% of India’s automotive exports. It is also the 2nd largest exporter of software information technology.
With temples, beaches and centres of historical and cultural significance, including the UNESCO Heritage Site of Mahabalipuram, Chennai is one of the most visited cities in India. The city serves as the gateway to the southern part of India with tourists landing in the city and starting their trip to the rest of the region.
Thus, targeting an audience in Chennai is targeting audiences from all over India, and the world. This is what makes the city an advertising paradise.
Airport Advertising Solutions
Backlit Translites
Backlit Translites are graphic displays that utilize a light source from behind the graphic to shine through the material and ink to make the printing illuminate .Specifically designed for low-light or nighttime exterior and interior advertisements, translites are naturally eye-catching
Pole Kiosk
One of the most conventional means of outdoor advertising, - being used by clients for a long time now because of their popularity and success. The biggest advantage of launching an ad campaign through pole kiosks is that it provides good brand recall on customers' mind space through repeated exposure of the brand message.
Product Displays
A product display box is placed especially to attract the attention of customers who pass through the particular location. A sample product is kept inside the box for display.
Since your product can be displayed , product display offers high visibility. Products can also be mounted on a small podium with an LCD continuously playing different TVCs.
Totem Displays
A signboard that attracts customers with high visibility, totem advertising is great for brand awareness.
Conveyer Belt
Conveyor or luggage belt is an innovative medium of engaging passengers' attention while they wait for their luggage to arrive. In an age where the medium is as important as the message, innovative advertising options like luggage belt helps a brand to creatively communicate with its target audience.
The baggage claim area grabs eyeballs for premium brand positioning - an opportunity you can leverage to your advantage. Complementing innovativeness with effectiveness, luggage belt is an option that a marketer surely can't miss!
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