Out of home (OOH) advertising is a form of advertising which catches customer’s attention outside their home. Through these ways of advertising, customers get to know about new launches and more about product while they are in transit. OOH advertising in India can placed at bus stand, metro station or airport and in form of hoarding, billboards, and pamphlet.
In today’s time when people spend most of their hours outside the home, out of home advertising plays an effective role. People who are still not well versed with the social media, those who are far away from digital world, for them OOH advertising is a boon. Out of home advertising not only creates an immediate impact but comparative to others modes of advertising it is economic as well. However, location plays an important role for the success of out of home advertising. If the right audience is targeted then it helps companies a lot to promote their product.
Benefits of Out of home advertising
Brand Recognition: - This is one of the best low-priced mediums for brand recognition for any company. Compared to radio ads or other brand recognition campaigns, it is one of the least expensive mediums for brand awareness.
Disadvantages of out of home advertising
Limited Information: - Though OOH advertising in India is done on a large scale is result oriented as well but still there are some demerits with it like it just give basic details and fails to provide all information at one glance.
Effectiveness: -It cannot be measured if the outdoor advertising has created some impact on the sales or not. There are the chances that people are looking at it but with the absent mind. So, it becomes very difficult for OOH advertising agency to measure its effectiveness.
Contact information: - People look at the billboard, signs on vehicles and posters for a while. Therefore, it becomes very difficult to remember the contact information. On the other hand, ads placed on other social media platforms redirects customer to the company website and there they can have the complete information.
Digital out of home advertising
Over the period of time OOH advertising agencies have come up with the most creative strategies and eye-catching promotions. Digitalization of advertisement has upgraded the OOH advertising business. Digital screens have taken the place of billboards at many places like airport, offices, residential complexes, bus stand, metros etc.
DOOHA (Digital Out of home advertising) is now more engaging than print OOH because in DOOHA continuous animated images binds the customer with it for a while. It helps brands to get the data regarding playtime of their ads. Nowadays major countries and cities are focusing towards promoting their brands via DOOH advertisement.
The major advantage of DOOHA is the power of content. DOOH advertisement provides opportunity to present their content in the most creative and innovative way. Powerful content helps to impact the customer’s sentiment, values and beliefs. Therefore, DOOHA is now in trend and with the help of OOH advertising agency in India you can advertise your brand impressively.
TDI INDIA is one of the renowned names as largest premium transit and digital advertising company in India which provide accord of in-transit advertising solution such as airport, metro advertising and mobile services of out of home adverting.
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